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March 2022 | Digital Marketing

Best digital PR strategies and tools for 2022

Best digital PR strategies and tools for 2022

Did you know that just one email can get your content top-tier coverage, hundreds of backlinks, and thousands of social shares? This is what is known as PR benefits. If you think digital PR is just another jargon and haven't given it a try, you're missing out big time. Although you may feel like SEO, digital marketing and social media all seem to work in the same way, digital PR is one of the most effective techniques to boost your business. It goes beyond the usual press release by mixing a brand's message with a compelling narrative to get top-tier publishers to cover it online.

What do you mean by digital public relations?

The strategic use of Internet-based strategies, tools, and platforms to establish a better online presence and exposure is referred to as digital PR.

The fact is that most of us nowadays find or come into touch with brands through the internet. Google searches, social media platforms, podcasts, forums, blogs, and review sites are just a few of the possible touchpoints. As a result, public relations professionals can no longer rely only on traditional PR strategies to successfully communicate their thoughts. They need to focus their efforts on ensuring that a brand is visible and well-represented on the digital platforms that its target audience frequents.

PR professionals use four pillars of digital public relations to achieve the desired exposure and image:

Traditional PR vs Digital PR

Traditional PR refers to publicists who badgered journalists on the phone and chatted them up over dinner to get their clients into newspapers and print media. PR typically concentrated on print media, television, and radio. However, print media is no longer what it once was, and internet media is fast displacing traditional print periodicals and even television. With the rise of internet marketing, the smartest of these public relations professionals have moved their attention to Digital PR.

Digital public relations is a more advanced kind of public relations. Instead of focusing on print newspapers, digital PR focuses on growing brand exposure through online outlets. It contains the following items:

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