User experience design (UX) and graphic design, both are design-centric job titles that may sound similar, but they actually perform distinctly different tasks using skillsets within the product development process. Graphic designers focus majorly on visual elements, on the other hand, UX designers focus on the complete interaction between the product and user.
When we browse some job boards, we are likely to see different roles that include the word “designer”. To confuse matters further, many hiring professionals use some of these terms interchangeably. However, each type has a specific role to play in the product/service development process. Let us have a look at four common design roles that one should be familiar with:
One of the most significant differences between graphic design and UX design is the scope. Graphic designers focus on various aspects of visual design, whereas UI/UX designers tend to focus on the entire interaction between a product and the user. Graphic design is often just one part of the whole user experience.
|Graphic Designer||UX Designer|
|Curate visual elements||Design interaction|
|It is brand-centric||It is user-centric|
|It is a specialised role||It is a multidisciplinary role|
|One needs to have skills that include typography, creativity, colour theory, computer-aided design.||One needs to have skills that include user research, wireframing, prototype, and information architecture.|
|Some of the popular tools are Adobe Photoshop, Illustrator, Procreate, and Pixlr.||Some of the popular tools include Adobe XD, Figma, Balsamiq, and Sketch.|
A graphic designer will use visual elements to communicate a brand message. Hence, their focus will always be on staying true to the brand identity. UX designers advocate for the user, making sure that the products meet the needs in a way that checks all the boxes - accessible, intuitive, and enjoyable.
With such different focuses, graphic and UX designers often spend time and effort on various elements of the product/brand development process.
What do the day-to-day tasks for a graphic designer look like:
What do the day-to-day tasks for a UX designer look like:
These were some significant differences between UX designers and graphic designers. Moreover, every year there is some new trend in both these fields so being informed about the changes is vital so that you can push your career or brand in the right direction. In case you feel doubtful or need assistance as to what needs to be done with your brand/product, then seeking help from some of the best advertising agencies can turn out to be helpful.
We are not only storytellers but also listeners, and hand raisers. because we love to make the stories of our client better for their customers.
Public relations (PR) is about maintaining a favou...read more
There are various misconceptions about online repu...read more
2020 was a roller coaster ride for brands and busi...read more