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Grapes in Media

Media mileage has become an essential part of business decision making. If a company manages to strengthen its media presence, it puts the company on the brighter side. This enhances credibility and builds a positive image among stakeholders, clientele and competitors. It is a great way to help your business earn its spot in its respective industry. If done right, it effectively builds the reputation as it gets visibility among third parties and people.

Grapes believes in having a robust presence among media as it speaks about the work and constructs the impact on how people perceive the company.

A glimpse of some of our media coverages of recent times are mentioned below:

  • Opinion: Building a brand strategy – key tips for long term success
    December, 2021

    Opinion: Building a brand strategy – key tips for...

    Himanshu Arya from Grapes Digital sheds light on brand building as a powerful tool for growth strate...

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  • Marketing's Next Big Thing?
    December, 2021

    Marketing's Next Big Thing?

    Until a few years ago, influencer marketing- a type of social media marketing using endorsements and...

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  • The Powerhouse for All Digital Marketing Solutions
    December, 2021

    The Powerhouse for All Digital Marketing Solutions

    After doing a regular job with a bank, Himanshu Arya, Founder Grapes Digital thought of doing someth...

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  • Going "Off-Road" to Get Back On Track
    December, 2021

    Going "Off-Road" to Get Back On Track

    For seven years now. Himanshu Arya has been leading a dual life.While his family sees him as the CEO...

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  • How women can navigate inequalities in and out of the boardroom
    December, 2021

    How women can navigate inequalities in and out of...

    In the last few years, women’s advancement in the corporate workplace has taken multiple strides. Se...

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  • How Social Media Marketing Has Become a Business Necessity
    December, 2021

    How Social Media Marketing Has Become a Business N...

    The rapid expansion of social media has considerably changed the dynamics of the marketing arena.

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  • Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?
    December, 2021

    Storyboard18 | Is YouTube hiding 'Dislike' count a...

    While it's still not clear whether YouTube will stick to its decision of making the dislike count hi...

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  • Once the fad, 'Story' on social media sees a gradual fadeaway
    December, 2021

    Once the fad, 'Story' on social media sees a gradu...

    About a year ago, LinkedIn, Twitter and Zomato had launched a ‘Stories’ feature on their apps, while...

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  • Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer
    December, 2021

    Storyboard18 | The sexual wellness boom and how br...

    Brands, content creators and women taking charge of their sexual wellbeing are changing the narrativ...

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  • Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
    December, 2021

    Political parties to increase digital ad spends by...

    Experts share that digital will not be eating into the print and TV’s share but will be inflating th...

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  • Brands and celebs, how about sticking up for each other for a change?
    December, 2021

    Brands and celebs, how about sticking up for each...

    A few days ago, on his 79th birthday, one of the biggest celebrities in India, Amitabh Bachchan, wal...

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  • Grapes Digital sheds Digital from its title
    December, 2021

    Grapes Digital sheds Digital from its title

    Digital marketing agency, Grapes Digital, announced that it is shedding "Digital" from its title and...

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  • Grapes Digital expands footprint; strengthens team in Bengaluru market
    December, 2021

    Grapes Digital expands footprint; strengthens team...

    Grapes Digital, a digital-first marketing agency, has announced its expansion by strengthening its f...

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  • Grapes Digital expands footprint in Bangalore
    December, 2021

    Grapes Digital expands footprint in Bangalore

    With the Bangalore expansion, Grapes Digital will look towards emerging business areas for newer pos...

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  • Cholayil goes eco-friendly with Medimix soap Ganesh idols.
    December, 2021

    Cholayil goes eco-friendly with Medimix soap Ganes...

    Cholayil's ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an e...

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  • AcneStar face wash collaborates with Pranitha Subhash for #SkinKaReset
    December, 2021

    AcneStar face wash collaborates with Pranitha Subh...

    AcneStar face wash from the house of Mankind Pharma has come up with a new television campaign #Skin...

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  • Tips for entrepreneurs who want to be more than just a businessman
    October, 2021

    Tips for entrepreneurs who want to be more than ju...

    In a competitive world, the life of an entrepreneur is not that easy the way it looks. Believe it or...

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  • Instagram plans to add more features for Reels
    July, 2021

    Instagram plans to add more features for Reels

    As Instagram acquires more users on the back of its popular short-video format Reels, the platform h...

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  • Grapes Digital bags digital AOR mandate for Supertails
    July, 2021

    Grapes Digital bags digital AOR mandate for Supert...

    Bangalore based digital pet care start-up, Supertails.com has assigned its digit first marketing age...

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  • Mamypoko pants celebrates 'Papas who know' this Father's Day
    June, 2021

    Mamypoko pants celebrates 'Papas who know' this Fa...

    Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video t...

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  • Finding the right balance between WFH & WFO culture
    May, 2021

    Finding the right balance between WFH & WFO cultur...

    WFH brought in its own set of challenges in Work-life balance and since it was a sudden move, many e...

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  • Grapes Digital bags PR duties for Mankind Pharma
    May, 2021

    Grapes Digital bags PR duties for Mankind Pharma

    The agency will be responsible for the public relations strategy, planning and execution for seven b...

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  • #BackToBusiness: Grapes Digital’s Himanshu Arya on the strategy that needs to be followed to bounce back
    May, 2021

    #BackToBusiness: Grapes Digital’s Himanshu Arya on...

    In today’s time, when there’s so much data available, marketers can leverage this to interact with t...

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  • Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
    May, 2021

    Suspension a short-term setback; brand IPL will co...

    With the IPL being suspended till further notice, only brands focusing on summer may move to other a...

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  • Streax Professional appoints Grapes Digital to handle its Digital AOR mandate
    May, 2021

    Streax Professional appoints Grapes Digital to han...

    Grapes Digital will be responsible for digital campaign planning, content planning, creative support...

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  • Guest column:Why the new influencer marketing guidelines will be for the better
    April, 2021

    Guest column:Why the new influencer marketing guid...

    India’s advertising self-regulatory council, the Advertising Standard Council of India (ASCI), will...

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  • Mr. Himanshu Arya, Founder & CEO, Grapes Digital
    March, 2021

    Mr. Himanshu Arya, Founder & CEO, Grapes Digital

    Being founded in 2009. Grapes Digital made its presence as the digital-first agency. The agency is f...

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  • Grapes Digital rolls out appraisals, plans to hire over 100 people.
    March, 2021

    Grapes Digital rolls out appraisals, plans to hire...

    On average appraisal has been around 15 per cent. The decision has come after witnessing a positive...

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  • Leading women from the advertising, marketing and media world on making the industry more inclusive
    March, 2021

    Leading women from the advertising, marketing and...

    The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of...

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  • Flying blind on dark social
    March, 2021

    Flying blind on dark social

    It’s a well known fact that more than one-third of the content of social media travels in darkness....

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  • How the OTT industry views the govt's 'soft touch' regulations
    February, 2021

    How the OTT industry views the govt's 'soft touch'...

    The last couple of months have seen multiple controversies over original shows on over-the-top (OTT)...

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  • OTTs to self-classify content, get three-tier grievance redressal system
    February, 2021

    OTTs to self-classify content, get three-tier grie...

    As per new guidelines, platforms will have to implement parental locks for content classified as U/A...

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  • EXCLUSIVE | Shradha Agarwal, Grapes Digital: Emerging new content formats [Year-Ender 2020]
    February, 2021

    EXCLUSIVE | Shradha Agarwal, Grapes Digital: Emerg...

    Shradha worked at an event management company in 2008 but her quest for learning and exploring the d...

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  • How inculcating meme marketing in your marketing strategy is beneficial for wider audience traction
    February, 2021

    How inculcating meme marketing in your marketing s...

    People connect with memes instantly. No one tends to avoid memes because it’s a mix of humor and sar...

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  • Take 5: Shradha Agarwal, COO and strategy head, Grapes Digital
    January, 2021

    Take 5: Shradha Agarwal, COO and strategy head, Gr...

    My perfect go-to destination is Dubai. I simply love spending my vacations there. From sand dunes to...

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  • Hudson Canola stresses on making health a priority this year
    January, 2021

    Hudson Canola stresses on making health a priority...

    Hudson Canola Oil has come up with a new campaign addressing the importance of a healthy life and ma...

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  • How will digital media change and shape the marketing landscape in 2021: Himanshu Arya, CEO & Founder, Grapes Digital
    January, 2021

    How will digital media change and shape the market...

    Brands will be keen to develop more ‘personalised’ and ‘relevant’ advertising models instead of havi...

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  • Christmas Campaigns: An ET BrandEquity special selection
    December, 2020

    Christmas Campaigns: An ET BrandEquity special sel...

    While the coronavirus pandemic still looms over our heads as the Grinch that stole christmas , brand...

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  • EXCLUSIVE | You have to help yourself, whatever the situation: Himanshu Arya of Grapes Digital
    December, 2020

    EXCLUSIVE | You have to help yourself, whatever th...

    Himanshu is a banker turned digital entrepreneur who started the software company ‘Grapes Software’...

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  • Influencers gain traction
    November, 2020

    Influencers gain traction

    Once dubbed as an additional leg to a brand's campaign to push engagement on social media, influence...

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  • Grapes Digital wins digital marketing mandate for Safekind
    September, 2020

    Grapes Digital wins digital marketing mandate for...

    The agency will manage digital marketing and social media strategy along with influencer management...

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  • Manforce Condoms unveils #BetterEndings campaign for Father’s Day
    June, 2020

    Manforce Condoms unveils #BetterEndings campaign f...

    Ahead of Father’s Day on June 21, Manforce condoms has launched a new campaign #BetterEndings direct...

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  • Shradha Agarwal, COO, Grapes Digital Pvt. Ltd
    June, 2020

    Shradha Agarwal, COO, Grapes Digital Pvt. Ltd

    A major shift has been in the strategy of how the brands are communicating with their audiences. We...

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We have brought together over 100 creatives, analysts, strategists, customer experience designers and business consultants across markets to assist brands to chart their narratives across their space better and fresher. We’re always hunting for diverse and inspiring talents to add to our mix. Do you think our creative zeal and core work approach matches yours? Dive into our pool of opportunities right away!

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