Delhi
Mumbai
Bengaluru
PepperTap - #YaadAya
Creative, smart and connecting. Remember?
29th Jul 2015
1
Client

PepperTap is an online grocery application that delivers grocery items to your doorstep. This company was growing at a rapid rate. The application was nearing 5 million installs on Google Play. With funding from Snapdeal, PepperTap had reached the next level of its evolution as one of the largest online grocery stores in major Indian cities.

$36,000,000
FUNDING
5,000,000
USERS
2
Challenge

The challenge of the campaign #YaadAya was to create user engagement as well as brand awareness. Moreover, the secondary objective of the campaign was to generate sales for PepperTap.

PepperTap Needed
Our strategy
Brand awareness

Contest

Sales

Offer promotions

3
Solution

Our team came up with an effective strategy to serve the purpose. We enabled Twitter users to connect with the brand in a way that whatever they bought from PepperTap, reminded them of their childhood. We used #YaadAya that was woven around Friendship Day. To make this even better, the company offered a box full of nostalgia with every order, which contained Frooti, Pilot pen, Chacha Chaudhary comics etc. Further, we also devised a Twitter contest and asked users questions about their favourite childhood TV ads, which worked in favour of the campaign.

4
Results

The results of the #YaadAya campaign were very impressive. We were successful in getting the hashtag trending within 30 minutes of the campaign going live. It grabbed the ET-number one position in India trends and trended for half a day.

1.6mn+
Impressions
4,60,000+
Reach
8,785+
Tweets
5
Campaign Overview
x

We got cookies!

We use cookies to gather information about how visitors interact with our website. We use this information to make reports that help us improve our website. By clicking “Accept”, you agree to store cookies on your device.

Agree disagree