Delhi
Mumbai
Bengaluru

Maruti Suzuki Flying Passes

WEBGL + WEB SOCKETS +WEB WORKERS = ANDROID EXPERIMENT

Maruti Suzuki has always stood for experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

  • Client

    Maruti Suzuki
  • Campaign

    Catch a flying pass, send your message and experience the Auto Expo
  • Live Website

    www.marutisuzuki.com

Idea

We created a mobile website with the help of an android experiment using motion control where you can catch a flying paper plane and participate for a chance to experience the exclusive Auto Expo.

Objectives

The brief was to drive experience, participation and amplification among pan-India audiences during the Auto Expo.

Technology

  • Android experiment using a combination of web sockets, WEBGL, Firebase cloud messaging, background services and native nougat inline replies to communicate with the users

Results

  • 2.5X Higher Conversion Rate with 5.05%
  • 2.8Mn Reach with a total of 12Mn Impressions
  • 240K Web sessions in 12 days
  • 12K+ Entries on first 10 days
x

We got cookies!

We use cookies to gather information about how visitors interact with our website. We use this information to make reports that help us improve our website. By clicking “Accept”, you agree to store cookies on your device.

Agree disagree