Mesé is a luxury fashion brand renowned for its authentically designed accessories. Mesé is all about you: it gives you a reason to look forward to a new day with its promising designs and styles. It invites its users to dive into a plethora of colour, elegance and versatility with an exclusive collection of handbags, wallets, clutches, fashion jewelry and more. Mesé gives its customers the choice to be independent and vivacious with an inspiring everyday fashion sense to satisfy every mood and personality. Mesé is you!
Mesé wanted to raise awareness about its products and reach out to potential buyers. They wanted a blogger outreach campaign wherein prominent fashion and lifestyle bloggers would get to experience the brand and blog about its products.
We roped in 20 popular fashion and lifestyle bloggers and invited them to Olive Bar & Kitchen in New Delhi for a high-tea event, in which they got to experience the huge variety of fashion accessories offered by the brand. They also received a variety of goodies as gifts. As a result of this short campaign, Mesé received dozens of reviews and got featured on several high traffic blogs, which greatly enhanced the brand’s image.
#JeetegaIndia within a space of a few hours captured the whole of Twitterverse. Fans eager to have their version of a Bollywood song sung by Kailash Kher, kept sending requests, resulting in a tweeting frenzy. #JeetegaIndia got a total of 17,045 tweets – resulting in an reach over 14 million with over 278 million impressions.