Delhi
Mumbai
Bengaluru

The Chupa Chups India Story

Fun is for life and not just for kids

Chupa Chups was the third global brand to be launched by Perfetti Van Melle in India.Targeted at teens & tweens the brand operated on the insight that fun is for life, not just for kids. CHUPA CHUPS inspires & liberates the inner kid by showing that the best fun was the fun we grew up with.

The Challenge

To establish Chupa Chups as fun, cool and a go – to brand for teenagers

Idea

Establishing Chupa Chups as a brand liberated teens to have spontaneous fun, By moving from “ Take fun Seriously” to Karte Rahi Fun Fana Fun Fun

Approach

  • Drive High Reach – Created Brand Film around the positioning
  • Drive Affinity – Belt Split - #ChupaChupsSplit | Drum Roll - #ChupaChupsDrumRoll | Lollycraze #ChupaChupsLollycrazeChallenge
  • On Ground Engagement – 8 Cities | 150+ Schools | 150000 Students Covered
  • Drive Trials – Through consumer promotions with fun buddies
  • Unique Launch Unique Flavours - Tube Mini | Do You Love Me

Results

Bagged Nielsen Breakthrough Superstar Award

  • 13MN Youtube Views
  • 3MN+ Facebook and Instagram Views
  • 35BN+ Tiktok Views
  • 467K Sms Entries
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