- 1.9Mn Incremental views on YouTube in 3 months (around 14%)
- 2.5Mn Incremental views in another 4 months (around 17%)
Background – India absolutely loves Biryani!
Even in lockdown, Indians sought the comfort in a hot plate of biryani. It has been the most ordered dish for four consecutive years. As a result, the top searched phrase for biryani was ‘Biryani Near Me’. This key phrase was searched for 2.1 lacs times each month.
Communicating that the ‘nearest biryani’ is in your kitchen, to induce home cooking and intend trials. So that next time one craves biryani, instead of ordering it from outside, he can cook it right at home with the biryani specialist aka Daawat Biryani Rice.
We rebuilt our biryani recipe videos in relevant languages to tap into target states like Maharashtra, Gujarat , U.P. ETC,