Center Fruit is one of Perfetti Van Melle’s flagship brands in the gum category in India. It was launched in 2005 as India’s first ever liquid filled, fruit-flavoured gum. Available in tantalising flavours, this gum is known for its lip-smacking, rib-tickling, irresistible taste. The splash of liquid bursting in the mouth will transport you to the wacky world of Center Fruit which makes your mood go Ting-Tong!
Confectionery segment was growing at 11%, But Center Fruit volume has been stagnant for the last 5 years!
We drove reach via different mediums such as Posters, Radio, Digital, Collaborations, Associations, and Regional communication channels.