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Case Studies

We own our ideas and we never fall short of them. Some see the day of light and our ambitions become reality. It's a proud moment for us when our campaigns have a measurable impact and it further encourages us to work harder with passion to own more campaigns for our exceptional clients. Have a look at some of the spectacular work we at Grapes have executed!

Finserv Markets - Ab Choices Hue Aasaan

Introducing an effort-easing brand by featuring one of the most effortless actors - Sumeet Raghvan

Finserv MARKETS, a subsidiary of Bajaj Finserv, is a one-stop digital marketplace that offers 500+ financial and lifestyle products, all at one place.

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Mamy Poko Tape Diapers

New Born’s DRAPE, MamyPoko TAPE

Even though it’s a woman who experiences motherhood, it takes a village to raise a child. Through our warm, heart-touching film #WeAreAllMamy, we communicated how different members of the family take on the role of a ‘Mamy’ for the newest, youngest member of the family.

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Center Shock

Could people really #RemainUnshocked when they ate Center Shock?

Perfetti Van Melle India relaunched the Center Shock candy in the Indian market as a limited edition in April 2017. Center Shock was initially launched in 2002, and created excitement in the chewing gum category with an offbeat sour flavour and a ‘shocking’ consumption experience. The brand created its own set of followers with a differentiated taste profile and entertaining advertising.

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Medimix Ganesh Chathurthi Campaign 2021

Lord Ganesha goes green

The birth of Medimix dates back to the time when the Cholayil family used viprathi oil as a cure for skin ailments. The year 1969 proved pivotal to the family legacy as Dr. Sidhan combined a timeless tradition with his sharp business acumen to develop a green bar of soap that could both nourish and protect our skin. Strongly rooted in Ayurveda, this amalgamation of 18 herbs continues to protect and nourish skin effectively to this day in the most natural way possible.

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World’s First Energy Saving Website

We made browsing smart and sustainable, with Tech Mahindra

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. They are a USD 5.1 billion organization with 126,200+ professionals across 90 countries, helping 1058 global customers including Fortune 500 companies.

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Manforce Condoms

A brand that owns the positioning of safe sex in every possible way!

Manforce is the largest selling condom brand in the country. A constant endeavour to elevate pleasure with protection in lovemaking is what Manforce have always thrived on. Though their exciting range of condoms promise to take lovemaking to new heights of ecstasy, they appeal to all enthusiastic lovers to have protected sex, always.

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Crocs

You think ugly is in. Every country is not the same.

Crocs believe that comfort is the key to happiness, and the legendary ‘Crocs-comfort’ makes the world a happier place, one pair of shoes at a time.

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Dineout GIRF

Worried about the bill?

For a country where food is a vital part of every celebration and where dining out is no longer an occasion-led activity, the Great Indian Restaurant Festival was a gift. The concept was very simple; All those who booked a table during GIRF, enjoyed a flat 50% discount at India’s leading 1000+ restaurants on their food, drinks or buffet bill.

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Dalda Vanaspati

Defusing hate with the truth

We embarked on a journey to defuse negative sentiments surrounding Dalda Vanaspati with respect to high trans-fats quotients and other myths and build brand love by positioning the product as a hygienic oil with the #JaanchParakhLo campaign.

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Maruti Suzuki - India’s first Branded Google Assistant

We partnered with Maruti Suzuki to create a fun, explementary campaign collaboration with Google assistant which established Maruti Suzuki as an innovative, technology company, making a huge news splash across media.

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Maruti Suzuki Flying Passes

WEBGL + WEB SOCKETS +WEB WORKERS = ANDROID EXPERIMENT

Maruti Suzuki has always stood for experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

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MANFORCE - FIND YOUR P-SPOT

Elevating pleasure with protection

Manforce is the largest selling condom brand in the country. Their constant endeavour to elevate pleasure with protection in lovemaking is what they have always been working and thriving on. Under this campaign, we partnered with them to unleash 4 worlds of pleasure - Wild, Powerhouse, Intimate and Experimentative, to take lovemaking to new heights of ecstasy while still committing to safe sex.

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More Than Juzt Jelly

Could candy become a cooking ingredient?

Alpenliebe Juzt Jelly is one of India’s leading soft candy brands launched in 2013 available in different flavours and shapes. These jelly candies are made to add masti to the daily lives of not just kids but of each family member irrespective of their age! They are best enjoyed straight out of the wrapper and can also be mixed in delicacies as, after all, they are more than Juzt Jellies!

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Center Fruit - Mood Ting Tong

To cater to the youth, we repositioned the brand from being irresistible to CHEER ME UP! We moved the category from being consumed ‘on-the-go’ to indoor occasions to curb boredom.

Center Fruit is one of Perfetti Van Melle’s flagship brands in the gum category in India. It was launched in 2005 as India’s first ever liquid filled, fruit-flavoured gum. Available in tantalising flavours, this gum is known for its lip-smacking, rib-tickling, irresistible taste. The splash of liquid bursting in the mouth will transport you to the wacky world of Center Fruit which makes your mood go Ting-Tong!

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The Chupa Chups India Story

Fun is for life and not just for kids

Chupa Chups was the third global brand to be launched by Perfetti Van Melle in India.Targeted at teens & tweens the brand operated on the insight that fun is for life, not just for kids. CHUPA CHUPS inspires & liberates the inner kid by showing that the best fun was the fun we grew up with.

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From smiling Selfies to real Sparkling Smiles

Grapes & Happydent used smiles to light up lives of underprivileged children with education

Happydent has always stood for smiles and wanted to take these smiles to the fringes of our society. This led to the birth of our campaign, Happydent Smile Please. This campaign was created with the single minded proposition of activating our brand loyalists and helping drive a social impact. This was achieved by turning a consumer’s engagement with the brand into real monetary currency that would help drive the positive change.

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Joy - Just Hire one skin of courage

An employment drive to support the livelihoods of acid attack survivors

Joy has a wide range of innovative, high quality & affordable personal care solutions made with the best ingredients from nature. True to it’s ingredients, the brand believes that every woman is naturally beautiful, not just on the outside but also from within. Her quirks and eccentricities in personality, and in her looks make her who she is.

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Happydent - Your post meal companion

How Happydent sugar free gum with Xylitol ensured a lasting sparkling smile

Happydent offered a variety of functional gums with different formulations for a whiter smile and oral hygiene on the go. Its sugar-free gum variant helped neutralise plaque acids. The brand intended to position the sugar-free gums as a lifestyle product and make it a daily essential.

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Hudson Canola Oil

When your bold move backfires

Bunge India, an affiliate of Bunge Limited, has a wide range of edible oils and fats to serve the needs of food manufacturers, food service companies and consumers across India. Hudson Canola Oil is the world’s leading new heart-care oil which makes every bite healthy and adds nutrition to every meal. Neutral in flavour and aroma with a very high smoking point it’s the ideal oil for Indian cooking.

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Relaxo - T20 ke Sparx

T20 ke Sparx” tapped into the pulse of cricket enthusiasts with its peppy cheerleader rap music

Sparx is a brand for those who don’t stop and are always ready to take on any odds or challenges that come their way. Endorsed by Akshay Kumar, it addresses the perspective of young thinkers, future creators and tough sports enthusiasts. Finding the Sparx in everyone, it urges people to keep it alive within them throughout their lives.

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Acnestar - Thank You Haters

The Internet Has A Hidden Algorithm - Less Love, More Hate! Someone Had To Fix This, So We Did - & Trolled The Trolls, Musically.

Most of the skincare brands in the market make high promises of making the skin fairer, brighter and spotless but in the end, fail to deliver on their claims. Acnestar has emerged as a brand that talks about real effectiveness with its natural and scientifically proven ingredients, imparting health to the skin when used regularly. So that you feel beautiful in your own skin.

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Happydent Flip Top Pack

Amazon Payback_Consumer Promo

Happydent offers a variety of functional gums with different formulations for a whiter smile and oral hygiene on the go. As a sugar-free gum, it helps neutralise plaque acids. The brand also intended to position the sugar-free gum as a lifestyle product and make it a daily essential.

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Happydent

Paytm Consumer Promo Film

Happydent offers a variety of functional gums with different formulations for a whiter smile and oral hygiene on the go. As a sugar-free gum, it helps neutralise plaque acids. The brand also intends to position the sugar-free gum as a lifestyle product and make it a daily essential.

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Happydent

Cool Watermelon Flavour Film

Introducing Happydent Watermelon as a perfect combination of delicious watermelon flavour and an icy cool sensation of refreshing gum.

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Mamy Poko Pants - Papas Who Know

This is a salute on the occasion of Father’s Day to the dads who have been constantly helping the moms to do baby chores and do not need to be requested to fulfill their responsibilities

Mamy Poko supports efficient babycare and believes in playing a small role in making sure that it stays happy, healthy and hygienic throughout the different stages of its growth. The innovators of India’s first Pant Style Diapers, the brand believes in creating a healthy environment for the babies using premium Japanese technology. This short film campaign served as a sweet acknowledgement towards the fathers who are aware of their equal duty towards babies along with mothers and are happy to carry those duties.

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IGNIS NEXA

Street art for the art of the street

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

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Ignis

Make My Own Name

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

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Ignis Kurt Schneider

Kurt Schneider_ IGNIS_YTFF

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

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Daawat - The World’s Finest Basmati Rice.

The Tastiest intervention - meet the nearest Biryani

Background – India absolutely loves Biryani!
That’s why…

  • Briyani is cited as The Great Indian Unifier
  • Over 35000, varieties of biryani are prepared across the country
  • 95 biryanis are ordered every minute in India
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Maruti Suzuki - #AnilKapoorInSCross

Experiencing S-Cross Bollywood Ishtyle

Nexa wanted to create a major buzz for the new Maruti S-Cross Limited Edition, India’s first premium crossover. As the official partner for the Anil Kapoor-starrer ‘24’ Season 2, the actor was invited to the unveiling. In the series, Anil Kapoor's character, the dauntless Jai Singh Rathore drives an S-Cross and the brand needed to emphasize the same.

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Gaana.com - #JeetegaIndia

Swing is Sing with Kailash Kher

With India playing the WT20 semi-finals against the in-form West Indies, the scene was set for an epic encounter. To celebrate the moment and make it all the more memorable Gaana.com, living legend Kailash Kher lent his unique voice for the truly unique contest. The mandate was to make the hashtag #JeetegaIndia trend through a contest coupled with a targeted influencer campaign.

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NEXA Baleno - Batman vs Superman

The ultimate online face-off!

Maruti Nexa being the official sponsors of the Hollywood blockbuster ‘Batman vs Superman’ in India, wanted to promote the Maruti Baleno using the hype created by the movie. To promote the association of one of coolest cars of the year with one of the coolest movies of the season, the #BalenoFaceOff campaign was launched.

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Blackberrys - Bang On

A bang-on campaign for a Bang-On product

From the agency, Blackberrys desired a truly Bang On digital introduction of its exclusive line of men’s inner-wear called Bang On! The messaging had to be cocky, bold, even bordering on the controversial to really stir up a social media storm and go viral.

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Pro Wrestling League - Influencer campaign

Wrestle hard. Win the belt.

To promote the first season of PWL, the organizers wanted to create a major digital buzz around the event centred around informing viewers about the star potential of the wrestlers and get the various hashtags related to the event to trend on Facebook.

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Blackberrys - #Unwrinkle & #Unwrinkler

Unwrinkle your life with Performance 100

When the leading menswear brand, Blackberrys, launched its revolutionary range of wrinkle-free shirts christened the Performance100 collection, it required a truly revolutionary concept to promote the collection.

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The Fappy Store - #FriendsWithBenefitsDay

Question them and introduce it

After a roaring success on marketplaces like Flipkart, Snapdeal etc, The Fappy Store had just launched its own e-commerce portal. The challenge was to create higher brand awareness and recall among the consumers. Moreover, the secondary motive was generating sales from their e-commerce portal and building a consumer base for the brand.

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Horlicks - #NutritionRecipes

Time to learn the science of food

GSK Horlicks wanted to help parents incorporate Horlicks in the diet of their children. Given the versatility of the formula, Horlicks can be added to a variety of different recipes, greatly enhancing their taste and nutrition content.

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NEXA - #SCrossLeague

Celebrating soccer with Footy Nights

To promote its association with the Barclays Premier League in India, Maruti Nexa wanted to use the occasion to promote India’s first crossover – the S-Cross. The idea was to capture the excitement created by BPL and give fans and followers of Nexa an opportunity to experience the S-Cross while watching BPL.

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PepperTap - #BahutAasaanHai

Tap your way to easy grocery shopping

its groceries from the local kirana store, shopping for them online can be a pretty challenging concept to grasp. The mandate was to help people realize the ease of shopping on PepperTap using its app.

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Godrej Ezee Influencer Campaign

The warmth of woollens for the less fortunate

Godrej wanted Grapes to execute a campaign that would bring together the entire nation, binding it to a common cause. Raising empathy for underprivileged children who often have nothing warm during the freezing winters should definitely bother us as a society, and we decided to champion that cause. Here, the challenge was to raise awareness among people and support Ezee as it embarked upon the noble cause of donating winter wear to the poor.

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Mesé Bloggers' Meet-Up

Accessorize Your Life with Mesé

Mesé wanted to raise awareness about its products and reach out to potential buyers. They wanted a blogger outreach campaign wherein prominent fashion and lifestyle bloggers would get to experience the brand and blog about its products.

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Peppertap Blogger Outreach Program

PepperTap wanted to raise awareness about the brand.

PepperTap wanted to raise awareness about the brand. Since the concept of shopping for groceries using an app was fairly new in India, PepperTap wanted to reach out to hundreds of bloggers and have them experience the convenience of app-based grocery shopping.

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PepperTap - #YaadAya

Creative, smart and connecting. Remember?

The challenge of the campaign #YaadAya was to create user engagement as well as brand awareness. Moreover, the secondary objective of the campaign was to generate sales for PepperTap.

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VLCC - #ShareAGlow

VLCC wanted to create brand awareness around the winter and wedding season

through experiential product trials. However, in a competitive personal care beauty products market where every brand wanted to create awareness for their products, something out of the box needed to be thought of.

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We bring together over 100 creatives, analysts, strategists, customer experience designers and business consultants across markets to help brands chart their narratives across their space better and fresher. We’re always looking for the diverse and inspiring talents to add to our mix. You think our creative zeal and core work approach matches yours? Dive into our pool.

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