Senior Copywriter

To innovate and integrate marketing campaigns across multiple channels, while maintaining consistency and evolving brands voice. Responsibilities include writing, editing and leading a team of writers to produce actionable and benefit oriented copy.

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Responsibilities

Develop and deliver copy requests, including marketing campaigns, emails, banner ads, website assets, video scripts, and more across multiple categories and services
Manage the quality of all copy deliverables and ensure they meet our standards for creative excellence
To think conceptually and produce engaging copy as per clients brief to increase brand awareness
Review and reflect changes in copy standards
Participate in brainstorming ideas for the clients
Translates concepts and creative briefs into finished copy
Collaborate with Designers, Producers, Account Managers and Planners to ensure copy is delivered on time and in line with our client’s expectations
Ensure timely and flawless execution of ideas and campaigns
Monitoring campaign effectiveness

Job Requirement

4-6 years of prior experience with online / offline campaigns
Passionate about the latest trends in the market
Strong conceptualization and writing skills
Ability to create concepts and copy that deliver on creative briefs and align to business goals
Ability to envision creative ways to leverage online/offline ideas and technologies
Attention to detail (punctuation, grammar, tone of voice) a must
A Go Getter/Never Say Die attitude
Ability to think on your feet
Creative thinking

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