Coordinating with internal Marketing Team & Clients to understand the requirements, deliverable and scope of work.
Act as a point of contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media campaigns, performance, growth, ROI & future strategy
Planning/Designing digital media strategy as per the requirements of the campaign. Executing the strategy via coordinating with internal teams.
Budget allocation as per planning, fund managing, monitoring campaign cost & ensuring ROI
Media buying, billing and follow-ups. Provide reports of purchases/expenses/invoices. Keep track of media buying and its uses. Track media expenditures to ensure agency and client budget compliance.
Conducting analysis and generating campaign reports as required i.e. Analysis of KPI’s, Cost, ROI, output/productivity reports etc.
Meeting with client for presentation of campaign performance, growth, ROI & future strategy
Collaborate with Designers, Producers, Account Managers and Planners to ensure copy is delivered on time and in line with our client’s expectations
Managing finance of the campaigns – managing and monitoring campaigns, expenses, invoices.
Providing support to internal teams as per the requirements of campaigns.
Establishing & managing strong relationships with various media ad network providers and publishers
Highly passionate, collaborative, outgoing, creative media leader and thinker.
The candidate should have 5+ years of prior experience in media planning, media buying and managing P&L. Should have worked extensively on digital media; handled multi digital media campaigns in various industries
Expert level understanding and use of analytics, working knowledge on multiple web/mobile data tracking and analysis tools
Awareness of market price, rates etc.
Strong negotiation skills to manage cost with publishers
Candidate should be from Media Planning and buying background and have good relationships with media ad network providers and publishers