Delhi
Mumbai
Bengaluru

Manager - Media

The Manager – Media will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines

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Responsibilities

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • To effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers
  • Scaling up clients Campaigns, communicate any roadblocks in performance of campaigns
  • Ensure on time delivery for each project
  • Monitor standard reports delivered
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns

Job Requirement

  • Should have 5+ years of prior experience
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Strong analytical skills and experience generating reports

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