Group Head - Copy

The Group Head - Copy will be responsible for visualisation, conceptualisation, execution and direction of the projects and deliver great solutions. Accountable for overall quality of copy delivered.


  • Conceptualize and write copy for brands as per campaign briefs
  • Work with the art team to bring their ideas to life
  • Participate in brainstorms and contribute ideas for online/offline brands
  • Supervising the team of copy writers; ensuring brand consistency and accuracy in output and alignment
  • Oversee proof-reading, copy editing and fact checking of communication
  • Work with the team to develop content strategies and content calendars for clients
  • Come up with proactive ideas across Grapes’ brand
  • Collaborate with Designers, Producers, Account Managers and Planners to ensure copy is delivered on time and in line with our client’s expectations
  • Ensuring timely and flawless execution by team
  • Provide thorough training to the team members; mentor and guide them on regular basis
  • Monitoring campaign effectiveness

Job Requirement

  • 6+ years of prior experience with online / offline campaigns
  • Passionate about the latest trends in the market
  • Should have the ability to effectively and efficiently manage a team
  • Excellent communication skills (Oral & Written)
  • Ability to create concepts and copy that deliver on creative briefs and align to business goals
  • Problem solving ability and work under stringent deadlines
  • Attention to detail (punctuation, grammar, tone of voice) a must
  • A Go Getter/Never Say Die attitude
  • Exemplary interpersonal and analytical abilities
  • Creative thinking

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